The power of the platform. Social media has completely transformed advertising with more and more companies shifting their budgets away from traditional marketing methods and getting serious about investing in their social campaigns.

Social Strategy

Getting Started: Ready to make the most of social media? You need a strategy. Without one, you risk wasting time and money on random posts instead of creating content that drives results and helps achieve your goals. At Coco Marketing ME, we start by analysing where you currently stand—looking at your platforms, content, and how you compare to competitors. This reveals opportunities for immediate optimisation and helps shape our approach. Next, we define your ideal audience and create a clear buyer persona to guide content creation and ensure we’re targeting the right platforms. We then craft your “”social manifesto””—a mission statement that clarifies your purpose and makes decision-making easier when it comes to content and interactions. With strategy in place, our creative team gets to work producing high-quality, relevant content tailored to your audience. Finally, we regularly review and adjust the strategy to keep improving performance and ensure ongoing success.”

Content Planning

Make Your Content Count: Make Your Content Count Engaging social content is all about quality and relevance. Social media is where your audience goes to escape, learn, and express themselves, curating their feeds with content that adds value.

At Coco Marketing ME, we create content driven by strategy – designed to speak to your followers on a human level. We help you craft messages that fit seamlessly into their social experience, making your brand part of their journey rather than interrupting it.

We start by understanding your brand’s role in your customers’ lives, and we map out a curated content plan, whether for a campaign or monthly calendar. We stay on top of trends and adapt our content to the latest algorithm tricks, ensuring your posts get seen by both current and new followers.

From strategy to execution, we provide an end-to-end service with a collaborative team of copywriters, content planners, and social media managers working together to ensure consistency and impact.

Our Content Planning Services:

• Planning: We define content pillars based on events, trends, and audience insights to ensure every post has a purpose.
• Copywriting: Our in-house team crafts copy that reflects your brand’s voice, educates, excites, and drives engagement.
• Asset Creation:: From photography to animation, our creative team brings your content to life with a consistent, social-first approach.
• Content Scheduling: We schedule your posts for maximum visibility, using data to boost engagement and grow your following.
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Social Media Management

• • • • Building on your brand strategy: Building on your brand strategy, we’ll craft a social media management plan that’s as effective as it is impactful.
        

        To maximise results, we’ll incorporate key brand elements like content calendars, paid social, proactive community management, and regular performance insights.

        By collaborating directly with the social platforms, we ensure you stay ahead of the curve, tapping into the latest tools and trends to lower costs and make your budget stretch further month after month.

        We also manage your paid social budgets, expanding your campaign’s reach and driving significant progress toward your goals—whether it’s brand awareness, engagement, direct response, or community growth.

        Reporting and Results

         

      • From Data to Development
        

        At Coco Marketing ME, everything we create is driven by real customer insights. We regularly review your channels and content to gather data that informs and improves your social campaigns.

        At the end of each month or campaign, we analyse performance against your KPIs and objectives. We look at how your audience engaged, which content worked, and identify opportunities to optimize. Our reports cover everything from post performance to audience sentiment, providing actionable insights to guide your next steps.

        Our Reporting & Analytics Services:

        Performance Review: We track key metrics like follower growth, engagement, and site traffic to measure success and pinpoint areas for improvement.

        Organic Content Analysis: We dive deep into how your organic posts perform, identifying top content and providing recommendations to boost engagement.

        Paid Campaign Performance: We evaluate paid campaign results, focusing on cost per result, reach, impressions, engagement, and ROI.

        Audience & Sentiment Analysis: We assess how your audience feels about your content, uncovering insights into their behavior and feedback.

        Learnings & Recommendations: We provide actionable insights and recommendations to help optimize future content and improve your social strategy.